What is the job of an SDR?
The job of an SDR or Sales Development Representative is to generate new business sales appointments for more senior members of the team. An SDR’s day-to-day tasks include researching potential customers, conducting outreach (such as emailing, proactive calling, networking, or LinkedIn messaging), and scheduling appointments for the sales team to further qualify the lead. SDRs typically work in close partnership with the company’s sales and marketing teams, and their ultimate goal is to build relationships and set up appointments or demos between potential customers and the sales team.
Do SDRs have targets?
SDRs usually have a quota of leads that they need to generate each week or month and are usually required to give weekly or monthly reports to their boss outlining their progress.
What skills do I need to be a successful SDR?
SDRs must be driven, competitive, and have excellent communication and research skills, as well as the ability to build rapport quickly. Additionally, they must be comfortable working in a fast-paced environment, be curious and inquisitive, and be able to thrive under pressure.
What is the career path for an SDR?
The SDR position is a foundation block to a successful career in senior SaaS sales roles. Many companies promote their top-performing SDRs, after 12-24 months, into Account Executive or other top sales positions after they have proven themselves.
How much will I earn as an SDR?
Salaries range between £20,000 and £40,000, depending on location, experience and market sector, with an on-target earning of an extra £10,000 – £15,000.
The role of an SDR can be very demanding, but it is also very rewarding, as successful SDRs can see their efforts directly translate into sales. If you are interested in a career in sales, then working as an SDR is a great place to start.
Looking for some career advice?
Get in touch with one of our Executive Recruiters today.
Or check out our latest SDR roles here.