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What is the job of an SDR?

The job of an SDR or Sales Development Representative is to generate new business sales appointments for more senior members of the team. An SDR’s day-to-day tasks include researching potential customers, conducting outreach (such as emailing, proactive calling, networking, or LinkedIn messaging), and scheduling appointments for the sales team to further qualify the lead. SDRs typically work in close partnership with the company’s sales and marketing teams, and their ultimate goal is to build relationships and set up appointments or demos between potential customers and the sales team.

Do SDRs have targets?

SDRs usually have a quota of leads that they need to generate each week or month and are usually required to give weekly or monthly reports to their boss outlining their progress. 

What skills do I need to be a successful SDR?

SDRs must be driven, competitive, and have excellent communication and research skills, as well as the ability to build rapport quickly. Additionally, they must be comfortable working in a fast-paced environment, be curious and inquisitive, and be able to thrive under pressure.

What is the career path for an SDR?

The SDR position is a foundation block to a successful career in senior SaaS sales roles. Many companies promote their top-performing SDRs, after 12-24 months, into Account Executive or other top sales positions after they have proven themselves.

How much will I earn as an SDR?

Salaries range between £20,000 and £40,000, depending on location, experience and market sector, with an on-target earning of an extra £10,000 – £15,000.

The role of an SDR can be very demanding, but it is also very rewarding, as successful SDRs can see their efforts directly translate into sales. If you are interested in a career in sales, then working as an SDR is a great place to start.

Looking for some career advice?

Get in touch with one of our Executive Recruiters today.

Or check out our latest SDR roles here.

10 Questions to ask at your SaaS Sales Interview

View our latest roles within Technology Sales

Account Executive - Data Management Software (SaaS)

Hybrid working with office based near Slough

SectorTechnology Sales

Salary: £50,000 - £70,000 Basic, with double OTE

Reporting to the sales director, you will be responsible for generating new business into a range of clients. The role is very well supported with a strong marketing and SDR function.

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Sales Development Representative - Data Management Software (SaaS)

Office based in Uxbridge - Hybrid working 3 days in the office

SectorTechnology Sales

Salary: £30,000 - £45,000 Basic, with £15,000 OTE on top

This is a fantastic role for someone that is looking to be part of a great team with fantastic products and services, that really wants to succeed through hard work and has a keen sales ability.

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Enterprise Account Executive - Marketing Software (SaaS)

Home Based - UK Wide

SectorTechnology Sales

Salary: £85,000 basic with OTE double uncapped

The company are one of the largest providers of MarTech SaaS in the world. They have a massive amount of financial backing. They have won numerous industry awards and are recognised as a leader in their space with a great ...

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Sales Development Representative - Marketing Software (Saas)

Office based in Manchester

SectorTechnology Sales

Salary: £26,000-£28,000 OTE £15,000 first year

A rare opportunity has arisen to join an award-winning success story of a company. The company has grown considerably over the last five years and is now looking to strengthen its internal sales team further. Now a very we...

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Account Executive - Global HCM Solution

Home-based role (head office based in the South-East)

SectorTechnology Sales

Salary: £55,000-65,000 with double OTE

This is an amazing opportunity for a proven new business salesperson in either SaaS/technology sales or B2B sales for those used to dealing with complex sales and with a consultative approach

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SaaS Sales Manager (Leading a team of 6) - Market Leading SaaS Solution into SMB

Home based with head office in South East (twice a month)

SectorTechnology Sales

Salary: £65,000 - £75,000 basic with double uncapped OTE, stock options

Reporting to the head of sales, you will be responsible for a sales team of 6 that drives new business revenue into the SMB market. The team is made up of experienced and junior SaaS sales professionals who are all high ac...

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Enterprise BDM - Supply Chain SaaS Platform

Home Based - UK Wide

SectorTechnology Sales

Salary: £60,000 - £70,000 basic with double uncapped OTE, £6,000 car allowance

The company offer a supportive work environment and most of their employees have worked for the business for a number of years. They have a turnover in the hundreds of millions of pounds and are looking double the size of ...

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SDR - Market-Leading Cyber Security Solution

Home Based - UK Wide

SectorTechnology Sales

Salary: £30,000 basic with double uncapped OTE

Reporting to the sales director, you will be responsible for generating new business appointments for the more senior members of the team. Deals are complex and sales cycles can be long with multiple decision makers involv...

Apply for this role
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